Freed called himself the "Moondog", and his listeners were "Moondoggers". When the Cavaliers looked to create a new mascot which represents the city, Moondog was a natural selection. Like Alan Freed, the mascot aims to be innovative, fun-loving, passionate and controversial.
Moondog was an NBA All-Star selection in 2003 and 2004. He is best known for his behind the back half-court shot and fierce loyalty to his Cavaliers. His first appearance was on November 5, 2003.