During the NFL regular season, Swoop regularly appears as an animated character in the weekly Eagles Kids Club television show. Since the show's debut in 2005, the animated version of Swoop has been serving as a host of this show.
Swoop made a cameo appearance in an NFL Shop commercial where a thief disguised as a kangaroo mascot tried to steal Philadelphia Eagles jerseys from the locker room after a game. Swoop walks into the locker room and the kangaroo tries to escape but the security guards catch it. Swoop also made a cameo appearance in the 1994 comedy film Ace Ventura: Pet Detective, where Ventura beats the mascot after the latter shooed away an albino pigeon (which was worth a lot of money that Ventura wanted).
The "Swoop" character is depicted as an American bald eagle wearing a sports jersey of the Philadelphia Eagles. The Eagles also have an inflatable version of Swoop, named "Air Swoop", who is used on occasion in Philadelphia.